Expertise
Marketing Communications Strategy
• Brand development and positioning
• Key messaging and story development
• Canadian and U.S. market launch support
• Integrated PR and digital campaigns
• B2B and B2C marketing campaigns
• Corporate and not-for-profit communications
• Charitable partnerships and collaborations
Media & Influencer Relations
• Earned media and influencer outreach
• Product placement
• Seasonal media previews
• Influencer engagement and celebrity seeding
• Spokesperson placement and thought leadership
• Media collaborations and sponsorships
• Media training
• Issues management
• Results tracking and analysis
Digital & Social Media
• Influencer campaigns, collaborations and partnerships
• Brand ambassador programs
• Social media strategy and planning
• Digital ads and media sponsorships
• E-newsletters and blog development
• Promotion/contest creation and execution
• Social media analytics and reporting
Event Production & Management
• Media events and product launches
• Retail openings
• Brand activations and sponsorships
• Corporate events
• Charitable fundraisers
Branding & Creative
• Visual identity and design
• Press kits, trend reports & look books
• Brochures, newsletters and evites
• Direct mail and ad campaigns
• Annual reports
• Website design
Writing & Content Creation
• Press releases and media materials
• Email marketing, web copy and blog posts
• Catalogues, newsletters and brochures
• Direct mail and ad copy
• Presentation, speech, and video scripting
• Annual reports and proposals
• Advertorial and matte stories
Freelance Contract Work
Dig works with likeminded agencies or in-house teams offering senior-level client facing and/or internal team support and execution including:
• Ideation and strategy development
• Team leadership
• Copywriting and art direction
• Media and influencer relations
• Event production and management
