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‘LA VIDA ES CHULA’ – Desigual Opens in Ottawa and Edmonton with a ‘Life is Cool’ Vibe

Desigual, the Barcelona-based clothing and accessory brand characterized by its distinctive, optimistic, and colorful designs, arrived in two exciting Canadian locations, Ottawa’s Bayshore Shopping Centre and West Edmonton Mall. The new stores embrace the “la Vida es Chula” (that means life is cool) vibe that distinguishes their collections and brand stores worldwide. Dig built the buzz with a multi-platform PR campaign garnering coverage on Cityline, CTV Morning Live, Where Magazine, Edmonton Journal, Vitamin Daily and other top Canadian lifestyle and fashion blogs.


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